Social media platforms such as Facebook and Twitter have grown very rapidly in the last decade. We can no longer see them merely as leisure activities, since they have proved to have played important role in driving large groups of people. The political revolutions in several North African countries are the proof. The purpose of this paper is to show whether various social media platforms can also be useful in community marketing, considering the great impacts they have in modern society. In addition, we also would like to focus on other platforms other than the popular ones (Facebook and Twitter) which can also be used in community marketing.

Bangladesh, one of the world’s mostly densely populated countries, where former government of Bangladesh (Bangladesh Awami League (BAL), one of the political parties in Bangladesh, who formed the government in 2009 wanted to digitally develop the country by 2021. The plan of this development was one of the electoral manifestoes of the current Bangladesh government in 2008 before the ninth parliamentary election. This plan is widely known as “Digital Bangladesh – Vision 2021”. This slogan attracted whole nations (mainly young citizens) and as a result they have been given an opportunity for the alliance of ruling parties to rule the country with a conclusive victory. The aim of this paper is to introduce the concept and terminologies of “Digital Bangladesh”. This paper further aims to introduce main key elements/key outcomes of “Digital Bangladesh” concept.