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South Asian Research Journal of Business and Management (SARJBM) | Volume-5-Issue-01


Jan. 11, 2023

The Effect of Online Advertising and Electronic Word of Mouth on Purchase Intention through Brand Image as a Mediating Variable

 Beti Indahsari, Heriyadi, Nur Afifah, Erna Listiana, Rizky Fauzan

South Asian Res J Bus Manag | Pages : 1-9
DOI : 10.36346/sarjbm.2023.v05i01.001

Jan. 13, 2023

The Influence of Product Packaging Design and Online Customer Review on Brand Awareness and Their Impact on Online Purchase Intention

 Azriel Rasyidi Akbar, Maria Christiana Iman Kalis, Nur Afifah, Bintoro Bagus Purmono, Ikram Yakin

South Asian Res J Bus Manag | Pages : 10-18
DOI : 10.36346/sarjbm.2023.v05i01.002

Jan. 13, 2023

The Impact of Gaming Addiction and Gamer Loyalty on Generation Z's Impulse Buying of Virtual Items in Online Games

 Apriyanto, Nur Afifah, Bintoro Bagus Purmono, Titik Rosnani, Juniwati

South Asian Res J Bus Manag | Pages : 19-26
DOI : 10.36346/sarjbm.2023.v05i01.003

Jan. 13, 2023

The Role of Brand Awareness as a Mediating Variable on the Effect of Instagram Advertisement and Word of Mouth on Purchase Decision (Case Study in Erigo)

 Cheikha Rania, Ilzar Daud, Nur Afifah, Heriyadi, Syahbandi

South Asian Res J Bus Manag | Pages : 27-34
DOI : 10.36346/sarjbm.2023.v05i01.004

Jan. 20, 2023

McClelland Acquired Need and Skinner’s Reinforcement Management Theories: Their Relevance in Today’s Organization

 Ogunbiyi-Davies Biodun Abiola, Olalere Mayowa David, Nelson Okutu, Adesina Biola Hammed, Akpa Victoria Ozioma

South Asian Res J Bus Manag | Pages : 35-45
DOI : 10.36346/sarjbm.2023.v05i01.005

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