Due to the rapid advancement of information technology, consumers can exchange information in person and over the internet. This study aimed to examine the effect of Online Advertising and Electronic Word of Mouth (E-WOM) on Brand Image, which in turn had an impact on Purchase Intention for local cosmetic products in Indonesia. A questionnaire was distributed to 210 respondents who had been chosen using a purposive sampling technique. Subsequently, the data were analyzed employing Structural Equation Modeling (SEM) using AMOS 26 software. The primary finding in this research was that Online Advertising and E-WOM had a positive effect on Brand Image and Purchase Intention. In addition, Brand Image had a positive and significant effect on Purchase Intention and played a significant mediating role in Online Advertising and E-WOM.

Extensive research on skin care products, particularly in Indonesia, is intriguing. It is as a result of alterations in behavior that consumers always desire to appear attractive. Due to technological advancements, shopping habits have also changed, impacting the sales of skincare products. This study aimed to investigate the direct and indirect impacts of product packaging design and online customer review on online purchase intention mediated through brand awareness. Data were collected from 200 people in Indonesia who were familiar with Scarlett Whitening products. They were selected using a purposive sampling technique. Afterward, the collected data were analyzed using the SEM AMOS 26. The primary findings in this study were that Product Packaging Design and Online Customer Review had a positive and significant impact on the Online Purchase Intention of Scarlett Whitening products mediated through Brand Awareness in Indonesia.

Research on Generation Z's online gaming habits, particularly in Indonesia, is intriguing. It is due to changes in consumer behavior influenced by technological advancements, which impact Generation Z, who are becoming increasingly active in online games, which can even affect purchasing power. In a broader sense, a demographic bonus controls the growth of the Indonesian population, particularly Generation Z. This study aimed to investigate the direct and indirect impacts of gaming addiction and gamer loyalty on impulse buying. The research data was collected from 250 individuals from Generation Z in Indonesia who were chosen using a purposive sampling technique. In addition, the data were analyzed with SEM AMOS 26 software. The primary finding of this study was that Generation Z's gaming addiction could increase gamer loyalty and impulse buying of virtual items in online games.

This study aimed to examine the effect of Instagram Advertisement and Word of Mouth on Purchase Decision, involving Brand Awareness as a mediating variable. Data were analyzed using Structural Equation Modeling with the help of AMOS 26 software. Data were collected from 250 Indonesian respondents who were chosen using a purposive sampling technique. The primary finding in this study was that Word of Mouth and the use of Instagram Advertisement as a social media marketing platform had an effect on Purchase Decision. The relationship between Instagram Advertisement and Word of Mouth also increased Brand Awareness. This research implied that Purchase Decision improved due to the increased use of Instagram Advertisement and Word of Mouth, strengthening Indonesian people's Purchase Decision for Erigo products. In addition, Brand Awareness had no effect on Purchase Decision, indicating that perceptions of international products did not affect consumer trust in local brands.

The growth of management theories, principles, and concepts in Nigeria is whether the application McClelland acquired need and Skinner’s reinforcement theories improve companies’ performance. In a qualitative study design, thematic and theoretical research approaches were employed. This study lends credence to the premise that management theories are influenced by the current business environment since theories have evolved over time to meet changing internal and external requirements of firms. These approaches may keep moving because the contingency theory emphasizes that there is not a single best method of management. According to the study, management philosophy is advancing rather than stagnating. Once upon a time, people thought that they were the only beings in the universe capable of having a true experience of themselves, but they were unable to understand themselves in modern society. In this work, the researcher reviews every aspect of the B. F. Skinner Reinforcement Theory of Motivation. This study reviews Skinner's reinforcement theory and McClelland's acquired need theories on companies’ performance. Giving a front-line employee the freedom to make decisions right away while considering the effects on the organization is empowerment. Attracting and keeping customers in service firms is a difficult undertaking. Employees who are given psychological support will be better able to take the initiative to provide for customers. The goal of the current paper is to investigate how psychological empowerment is impacted by motivational needs. The independent variable is the requirement for motivation while, the dependent variable of psychological empowerment. Different variables were measured using standard tools, and their effects on psychological empowerment were investigated. The relevance and association are determined and assessed using a variety of inferential statistics. The key finding is that psychological empowerment is significantly and positively correlated with all motivating demands, excluding connection. Certain organization was used because its staff members are expected to exhibit a high level of demand for affiliation.