The study aims to investigate the impact of knowledge sharing (KS) on employees’ innovative work behavior. To conduct this research, 90 respondents from 4 private universities of the Sylhet region of Bangladesh were surveyed conveniently through a structured questionnaire; then the responses were analyzed by conducting correlation and regression analysis using SPSS software to test the hypotheses. Correlation analysis reveals that the two dimensions of knowledge sharing i.e., knowledge donation, and knowledge collection has a significant and positive relationship with the innovative work behavior of faculty members, besides regression analysis shows that the two dimensions of knowledge sharing depicted in the model explain about 34 percent of innovative work behavior among the academics of private universities. It has also been found that knowledge collection (KC) has comparatively more influence on employee’s innovative work behavior (IWB) than knowledge donation (KD). Therefore, findings of this study have significant implications to the university authority to ensure sustainable competitive advantage over rivals through academics’ innovative work behavior by cultivating a knowledge sharing culture among their institutions.

Since the beginning of the twenty-first century, online business has been getting more popular. Especially during the pandemic period, online business was a blessing for people to survive. Although nowadays, people get used to the pandemic, still online business is a vital part of daily life. For making online business more useful for both parties, i.e., sellers and buyers, it is important to undertake academic research. The current study aims to find out the impact of the elements of the Marketing Mix on online business in Sylhet City. A mixed questionnaire was served to the members of different online business groups for collecting data. In total 256 persons participated in the survey. It is found that the elements of the Marketing Mix have a significant impact on online business.