The brand loyalty refers to the customer’s connection towards a particular brand and also the commitment to remain loyal towards it without getting influenced by situational factors and resisting brand switching action. There are substantial differences between male and female shoppers in terms of their attitude towards brand loyalty and shopping patterns. It is to be noted that male and female shoppers differ in their respective shopping styles and patterns. The current study is based on a mix of quantitative and qualitative research methods. The research design adopted for the study is descriptive where the analysis of gender-based choices and brand loyalty is done which results in giving a push to promotion mix activities in Kurdistan. The sampling technique adopted for the study is simple random sampling which surveyed 216 respondents. The result analysis is done through one sample t-test and one-way Anova with the alpha value of .01 with medium effect. All the dimensions are measured on 5-point Likert scale. The three scopes of the study are well outlined as conceptual scope (promotion mix, brand loyalty), industrial scope (gender-based marketing), and geographical scope (Kurdistan). Study formulated the research problem as to verify the variance in brand loyalty and how far it pushes the promotion mix activities specifically based on gender differences. To reach the solution for this problem, research has been done through three objectives cited to know the importance of gender in determining consumer brand loyalty. It can be observed that difference in one’s gender has shown very insignificant agreement on responses for brand loyalty or while evaluating similarity and dissimilarity. In response towards promotion mix activity has come up with a highly varying opinion by two genders, and third objective as the assessment of male/female understanding of brand loyalty is clear in with a very high variance in the opinion of respondents. All the three hypothesis formulated have a strong acceptance of concept with a very high variance and insignificant opinion with one way Anova test.