South Asian Research Journal of Medical Sciences (SARJMS)
volume-8 | Issue-05
Original Research Article
Knowledge and Decision‑Making Factors for Skincare Products among the Iraqi Population
Saba Jasim, Ali Kadhim Alqurishi, Ahmed M. AL-Nuaimi
Published : Oct. 14, 2026
Abstract
Background: The reliance on non-medical resources to obtain skin care guidance is a worldwide practice which may lead to unsafe consequences. Objectives: To evaluate public knowledge of skincare use and assess purchasing factors and safety attitudes among the Iraqi population. Methodology: A cross-sectional online survey was conducted among 375 individuals aged 18–60 years while participants with dermatological diseases were excluded participants were analyzed using SPSS (p < 0.05; Cramér’s V). Results: Seventy-three percent of people used cleansers, and seventy-two percent used moisturizers, but only sixty-five percent used sunscreen. In terms of overall knowledge, 34.4% of respondents had high knowledge, 45.1% had moderate knowledge, and 20.5% had low knowledge. The age group of 40–50 years old had the highest rate of good knowledge, making up 52.6% of the total. The likelihood of females possessing good knowledge was twice as high as the likelihood of males (41.0% opposed to 21.4%). Contrary to expectations, non-medical individuals had a higher level of good knowledge (44.3%) than medical participants (28.5%). The phrase "own research" was the most influential purchasing factor across all age groups. However, females relied much more on self-directed research, whereas males were more affected by family and dermatologists (p = 0.002). Conclusion: Iraq's public health is vulnerable due to suboptimal sunscreen use and significant demographic differences. To increase photoprotection awareness and safe consumer choices, targeted educational programs are needed, especially for males, younger individuals, and medical cohorts.