Based on the quality signal and trust theory, this article constructs the crowdfunding financing process, summarizes and selects the important financing factors form the perspective of investors investment process, collects data from famous crowdfunding platforms in China, and empirically analyzes the factors influencing the successful financing of the crowdfunding projects. The empirical results show that the number of project pictures, the minimum amount of investment, the number of updates, the number of reviews, the number of backers and the backers of minimum amount of investment all positively and significantly affect the project’s successful financing. This study is helpful to improve the successful financing rate of crowdfunding projects and promote the development of crowdfunding industry in China.